Effective communication not only increases productivity and engagement but is absolutely vital during a crisis as we’ve seen with the recent coronavirus outbreak. But how do you reach and communicate important information to your workforce amidst the information overload we all experience every day? Relevance and personalization are both key, so too is the ability to receive information quickly and easily.
Communication has advanced and developed at an incredible speed in recent years, which is worth considering when thinking about how to communicate with different generations in the workplace.
Workplace veterans will most certainly remember fax machines, while the youngest generations will find it impossible to imagine a time without the internet and social media. Additionally, while e-mail and chat platforms like Microsoft Teams and Slack are standard tools in workplaces everywhere today, they’re not the most effective for keeping employees without access to a work computer up to date.
Furthermore, following the advice of local health authorities around the world, many employers have made the decision to let their employees work from home. For employers, knowing how to communicate a remote workforce is of utmost importance. Don’t miss our tips on how to best communicate with employees working from home.
Three Things to Consider When Choosing Workplace Communication Tools
To ensure your communication reaches and engages your employees, be sure to choose communication tools that:
1. Enables targeted communication
Information needs to be relevant and personalized to cut through the noise. One way to do this is through targeted communication. Filtered at the group or individual level, targeted communication ensures that the recipient only receives information that is actually relevant to him or her.
For example, with targeted communication you can inform a specific age group about a new pension benefit, advise everyone in a particular region about a local offer, or welcome all new employees with a personal greeting.
2. Is available as a mobile app
Not every person is working in front of a computer every day, but almost every person has access to a smartphone. With an employee app, employers can send push notifications with time-sensitive information directly to their employees. Since an app is available anywhere, anytime, employees can access information about their employment information whenever and wherever it suits them - not just when they're at work.
3. Employees are familiar with
By using an existing platform that both HR and employees are already familiar with, employers can get started on streamlining their internal communication faster. For example, Benify's market-leading benefits and total rewards platform - used by over 1,500 companies around the world - also contains an inbuilt communication engine, which allows administrators to create and send targeted communication to employees via e-mail, portal messages or push notifications to their smartphones.
Looking for more tips on creating effective employee communication? Download our whitepaper today!