Employee Communication App: Why Your Company Needs One

Last updated: 2023-12-144 min read time
Subscribe to our blog

In the digital world we live in today, where the smartphone is attached to us like a newly formed limb, organizations everywhere are being forced to rethink the way they work, recruit and communicate with their workforce and provide their employees with a truly mobile experience.

Modern Aids for the Modern Age

As shared in the e-book, The New Employee Experience: How to maximise and optimise every step of the employee journey, if this were 20 years ago, you might say that technology doesn’t play a huge role in employee experience. But today, it’s a very different story. From the beginning stages of recruitment, preboarding, all the way through to training, development and overall job performance, technology plays an increasingly important role in the day-to-day lives of employees.

71% of employees say they want their employer to provide them with the same level of technology as they use in their personal lives as consumers.

Younger generations – Generation Z and millennials – have come to expect that employers will make an effort to ensure they are challenged, motivated, and fulfilled in the workplace. The innate comfort that today’s younger generation has with technology makes it a no-brainer for employers offer employees tech-tools that manage their work experiences.

Mobile-Native Mindset

In the first half of 2018, $1.33 billion was invested in HR Technology, surpassing the total spending of 2017. And that’s just for new technologies, not upgrades to existing systems.

Today’s leading organizations are adopting a mobile-native mindset by giving employees access their very own personalized employee platform where employees can view and manage matters concerning their employment, including their online benefits.

In addition to the desktop version, organizations using Benify’s benefits and total rewards platform are able to offer their employees access to the portal through the Benify mobile app. This self-service has helped make employee experience more personalized.

guy checking mobile outside

Access Anywhere, Anytime

Why restrict employee access to information about their employment to just office computers? Why restrict benefits enrollment to only office hours? Why house important information you want employees to read on an out-of-date company intranet?

With 80% of global workers not stationed behind a desk every day, providing employees with a mobile experience is imperative.

By using an employee benefits platform with its own mobile app, employees can enroll in online benefits anywhere, anytime from the palm of their hand. This level of accessibility also allows employers to communicate with their employees wherever they are through push notifications, or platform messages.

Keep It Personal

Today, whenever we stream music, movies or TV series via an app, not only are we given the ability to listen or watch whatever we want, whenever we want, we also receive a truly personalized experience with recommendations made especially for us. The personalization that apps provide means that the user is shown content relevant and specific only to him or her.

Today, employee experience is no exception. The same level of personalization should apply to employees when they log in to their employee platform. From payslips and online benefits to pension and insurances, an employee’s dashboard should be specific to the individual and provide a unique experience.

Want to learn more about the importance of employee communication? Download our free whitepaper, An Employer’s Guide to Effective Communication.